Your business runs on trust. Find out where it stops travelling.
Referrals work because the trust arrives before you do. This free four-minute assessment shows you exactly where that trust gets stuck in your business — and what it would take to carry it further.
Free. Takes under 5 minutes. No spam, ever.
Let's be honest about where you're at
You've been in business for years. Your clients love you. Most of your new work still comes through referrals — and the last thing you need is someone telling you to post more.
If you've tried ads before, they were almost certainly built on a template made for cold traffic. They put you in front of strangers with none of that trust attached and asked them to book anyway. That's why they didn't work — and it was never really about you.
The Lead Leak Finder shows you exactly where trust stops travelling in your business, and what it would take to carry it further.
What most agencies won't tell you
Most agencies will tell you the answer is more reach, more content or their proven template. None of that fits a business like yours — because your clients don't buy from strangers. They buy from someone they trust.
| Most agencies say | I say instead |
|---|---|
| You need more reach and visibility | You have reach. Your trust just doesn't travel past the people who already know you. |
| Post more, be more consistent | You've been consistent for years. Posting was never the missing piece. |
| Here's our proven template | A template built for cold traffic ignores everything you've already earned. |
| Test cold audiences until something wins | Start with the trust you've built, then carry it outward. |
| We'll get your cost per lead down | A cheap lead from a stranger isn't a win. A lead who already feels like she knows you is. |
| Ads didn't work? Spend more. | Ads didn't work because they asked strangers for trust they hadn't earned. |
How it works
Rate 14 statements
Each statement covers a different part of your lead generation system. Rate them honestly — based on how things really are, not how you'd like them to be.
See your score across 7 areas
Your results show exactly where trust stops travelling — from referrals right through to follow-up and numbers.
Get your biggest leak named
I'll walk you through it in plain English, with one thing you can fix this week — and an invitation to talk if you want to go further.
What you'll walk away with
In under 5 minutes, you'll have a clear picture of what's actually holding your lead flow back.
- Your personalised lead generation score out of 70
- Which of the 7 leak areas are costing you the most leads
- A straight answer to why your enquiries aren't as steady as your reputation deserves
- What's already working — so you can lead with that
- One fix you can make this week without spending a cent
- Whether your next step is a tweak you can make yourself, or a system that needs building properly
When the trust travels
"I utilised Bec to set up a full marketing funnel and Meta ads campaign for my business and she delivered a quality service with attention to detail every step of the way. I would recommend her services to anyone struggling to set up Meta ads so they work effectively."
"Bec made the process so very easy and took so much off my hands that I would have spent twice as much to have her make my ads and client process. I will be using her again and again as I develop more programs and products to support people."
$634 in ad spend. $14,000 in course sales. Workshop full.
Australian Radio School runs workshops for people who want careers in radio, podcasting and voice-over, so every lead needed to be someone genuinely serious about that path. We built a campaign using retargeting, lookalike audiences and messaging about the career people wanted — not generic awareness. On around $10 a day, a total spend of $634 brought in 20 qualified leads and 12 enrolments. Five more people had to be turned away because the workshop was full.
This is for you if…
The assessment is built for established service businesses where trust drives buying decisions.
- ✓ You're in finance, coaching & education, or health & wellness
- ✓ You've been in business 3+ years with loyal clients and a track record
- ✓ You have an offer people happily pay for
- ✓ You're done hoping this month goes okay
- ✓ You want to know where your next clients are coming from
- ✓ Most of your work currently comes through referrals
- — You're brand new and still working out your offer
- — You haven't had any paying clients yet
- — You're in a product-based or e-commerce business
- — You're looking for a quick-fix without doing any work
The questions assume a few years of history. You'll get far more out of it once you have that.
I build ads that do the job a referral does
I'm Bec Alison, a Facebook ads and lead generation specialist in South Australia and a mum of two. I've spent more than seven years in marketing, won a Clubs SA marketing award and been featured in Inside Small Business.
I spent two years with my own revenue going up and down before I built a system that stopped relying on the right person mentioning me at the right time. When I went on maternity leave, I left my ads running at $5 a day for 90 days and came back to a pipeline of leads. The budget wasn't the difference. The system behind the ads was.
Now I build that system for established service businesses, so the trust they've spent years earning finally reaches the people who haven't met them yet.
Questions
"I'd love to show you exactly where your trust stops travelling. It takes four minutes."
— Bec
You've already done the hard part.
You've built a business people trust. Now find out where that trust stops travelling.
Find my biggest leak →Free. No spam. Unsubscribe any time.
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